The Ask:
In order to make a significant impact in the digital realm for the launch of the new Galaxy Z3 Flip, Samsung embarked on a groundbreaking campaign centered around capturing the social reactions of users experiencing these innovative devices for the first time. This campaign revolved around showcasing the genuine expressions and feedback of individuals as they interacted with the cutting-edge technology.
The Answer
We recognized that our audience moved and spoke with a social minded POV. So to get SAMSUNG fully inducted into THEIR world, we dove in deep and went full in on “real” tweets from users profiles, the results went VIRAL.
Continuing our momentum, we introduced specific situation vignettes that amplified the ingenious nature of the dual-screen feature. To personify this innovation, we cast an extraordinary pair of real-life twins in comedic spots, showcasing their dynamic interaction with the Galaxy Z3 Flip and bringing to life the remarkable possibilities offered by this groundbreaking device.
The Work
First, we dropped super tease of all of our films to show the breath of what was to come.
CREDITS
Client - SAMSUNG
Agency - Cheil
CD/Director - RG
EP - Garrett Fennelly
Producer - Jeremy Hartman
DP - Eric Robbins
Art - Ron Beach
Editor/GFX - Marc Beroza
