ESPN and KFC go full bucket head for the OCHO takeover.
The Ask:
ESPN needed 24 hrs of programming for the OCHO, a yearly take over. This year KFC was the titled sponsor, so naturally we went FULL on Buckethead.
The Answer
We created 24 hrs of programming as well as the launch/teaser campaign showcasing title sponsor KFC on digital channels, ooh and network.
New sports were created to fit the concept of the bucket head, a Kentucky Fried Chicken actual bucket to be worn on athlete’s heads while performing their respective sports.
Good times, a lot of laughs and 24 hours of WILD programming.
The Work
The Sports
Traditional sports such as Street Skateboarding, Bowling and Bocce all became reinvented through the lens of our Buckets, creating new terrifyingly hilarious ways to play.
The Results
CREDITS
Client - ESPN
Agency - Anchor WW
CD/Director - RG
Producer - Saxon Eldridge
DP - Rob Hobson
Editor - Marc Beroza