Reshaping the Caribbean’s #1 mobile provider.
The Ask
Digicel needed to revitalize the brand and utilize Olympic Gold Medalist Usian Bolt in a new unexpected way across all media.
The Answer
We created the worlds first CSO, Chief Speed Officer. A year long campaign was designed and deployed aiming to connect users with our new spokesperson and show how FAST fast can be.
Our spoof music video, “Get Gifted” took inspiration from Eddie Murphy’s cult hit, “My girl likes to party all the time.”
The Results
CREDITS
Client - Digicel
Agency - Anchor WW
Producer - Saxon Eldridge
CD/Director - RG
DP - Eric Robbins
Editor - Fred Brehm
The Work
