Launching South America’s fastest growing telecom in a BOLD way.
The Answer
We decided the best way to launch this NEW carrier was to invite everyone who had been left out. All of the outcasts, the ones that didn’t fit inside of a box, the unconventional, these were our new customers and we positioned WOM as a lifestyle choice for them on the onset.
Embracing a disruptive mindset, we unleash a bold and distinctive look and feel that resonates deeply, igniting the spirit of innovation and connectivity among the younger generation
The Milestone
We celebrated the brand hitting 1 million followers in under a year, the FASTEST growth in the telco market in South America to date by creating our “One Million” film.
The Results
CREDITS
Client - WOM
Agency - Anchor WW
ECD -Javier Bonifaz
CD/Director - RG
Producer - Saxon Eldridge
DP - Eric Robbins
Editor - Jeff Stevens
The Ask:
Launch a new telecom based in South America that disrupts the genre and owns a provocative look and feel that will resonate with the younger demo.
The Work
