Making a MARK on Dia De Los Muertos.
The Ask:
Create a once in a lifetime experience for Jalisco Estrella on Dia De Los Muertos incorporating world renown tattoo artist and “Ink Masters” host Nikko Hurtado.
The Answer:
We developed a campaign to create a “once in a lifetime” tattoo using the ashes of a lost loved mixed in with actual tattoo ink. The tattoo would be bespoke, heartfelt and most importantly, a true work of art.
OOH
CREDITS
Client - Estrella Jalisco
Agency - Cashmere
GCD - Eric Lamb
CD - RG
Copy - Mario Martin Del Campo
AD - Tatianna Diaz
Producer - Megan Lane
The Results
The Work
The Social Seeding