Baby, we got an idea on how to Launch Keke’s new podcast on Amazon.

The Ask:

Amazon and Wondery needed to make a splash with their newest podcast featuring Keke Palmer, so naturally, we felt like putting her on an airplane in the 70’s made sense.

The Answer

We created a three stage video campaign for Keke, starting with her podcast teaser in a manner ONLY Keke could breath life into.

CREDITS

Client - AMAZON

Agency - CASHMERE

Talent - Keke Palmer

CD - RG

EP - David Emery

Producer - Megan Lane

Copy - Crystal Dunn

Editor/GFX - Marc Beroza

The Work

Then we followed up with two more videos, one featuring Alexa and the other zeroing in on Keke’s affinity for the zodiac signs.

The Results