I possess a comprehensive skill set as a 360-degree integrated Creative Director, backed by extensive experience in copywriting, commercial directing, and photography. This diverse background allows me to approach projects from various perspectives, bringing a unique and multifaceted approach to my work. With expertise in crafting persuasive copy, overseeing commercial productions, and capturing powerful visual narratives, I am capable of developing integrated marketing campaigns that seamlessly blend different mediums and channels. As a result, I can deliver cohesive and impactful brand experiences that engage audiences across multiple touchpoints. My wide-ranging abilities as a 360-degree integrated Creative Director enable me to provide comprehensive solutions to clients and brands, ensuring creative excellence and effective communication in every endeavor.

My client list includes the likes of Amazon, Samsung, Budweiser, and ESPN among others. With over 15 years of experience creating brave campaigns domestic and international, I am a three-time Emmy award nominee, one-time recipient, and two time Clio award recipient. Currently based in LA, I have worked on IRL and digital experiences, social activations, OLV's, 360 integrated campaigns and more. I am also fluent in all forms of AI and utilize in my workflow currently including ChatGPT 4, Midjourney, Google’s BARD, and Adobe Firefly.

Digging into briefs and extracting the one thing that will rain true across a winning campaign and then finding the relevant way to realize it, thats my process. Ideas come dime a dozen, but bringing forth new meaningful work based on tight briefs, budgets and timelines is where I excel.

Being results driven with a proven track record has always been my benchmark for success. In my work history, I have managed teams of 10 -15 on the regular and pride myself on cultivating not only great work but great teams, empowering my creatives and giving them a system where they can step in, step up, and shine brightly.

Whether working directly with the client, leadership, or the creative team, I seek to bring positive energy everyday, not only to inspire myself, but those around me.

See you out there - RG